With the beginning of this 2020, you can no longer call Holland to Holland. The famous land of tulips, poppies, and cheeses should be called the Netherlands after the strategic decision taken by their Government. We explain why.
Why is Holland no longer called Holland? Although it may seem like a joke, it is a denomination that can no longer be used to refer to the country located north of Belgium and west of Germany. In reality, Holland is only one of its regions, while the state is called the Netherlands.
To carry out the change, his Government has invested 200,000 Euros and has modified the international logo, combining two symbols: “NL” and an orange tulip, followed by the term Netherlands, name of the kingdom. All agencies will adopt this new graphic personality: from universities and schools to embassies and ministries.
The Netherlands began to be used when referring to the country as a whole due to the interests of the tourism industry. However, the Netherlands is made up of twelve provinces, of which only two are North Holland – where Amsterdam and Haarlem are located – and South Holland, which includes places like The Hague, Rotterdam, and Leiden.
Now, a quarter of a century later, the logo changes, adapts to eight languages and is mandatory, since it is desired to present the policy, science or commerce of the whole country in an attractive way, attracting talent, exports and investment foreign, in addition to ending mass tourism and low cost, opting for a sustainable variable that respects the environment and citizens of the country. In cities like Amsterdam, residents have been stifled for years because of the excessive influx of tourists.
Economy Minister Eric Wiebes took the opportunity to remember that the Netherlands has ” the most competitive economy in Europe and the fourth in the world.” Among its plans to stop unsustainable and unlimited tourism, the Dutch Tourism Board will close its offices this year in Spain, Italy, and Japan. Instead, it will bet on closer countries in mobility, such as Germany, Belgium, the United Kingdom, and France, as well as strengthening trade relations with the United States and Canada.