While the Super Bowl LIV has just ended, there have been some stars publicity stunts this year. What is a surprise in this new era WWE and AEW when normally WWE did not push its product as much on the side of American football?
First of all, The Rock was invited to electrify the start of Super Bowl 2020 and he introduced the players in this video:
IT’S TIME. 🔥
Super Bowl LIV starts now on FOX! pic.twitter.com/NEYuWJU1YW
— FOX Sports (@FOXSports) February 2, 2020
Then, Sasha Banks and Roman Reigns participated in the Pre-Show on the FOX network. They participated in a small commercial segment to promote Pizza Hut restaurants under the theme of the “ football pre-show party ”:
sasha banks and roman reigns really are the faces of smackdown
— magaly (@BAYLEYSBALOR) February 2, 2020
And finally, AEW made itself felt as well. While Stephanie McMahon and Triple H were in the boxes, Cody Rhodes and Brandi Rhodes also had their place in the stadium to attend the game. And the AEW decided to release the checkbook by paying for a full page in the program of the Super Bowl which is distributed to the fans in the stadium:
— Cody (@CodyRhodes) February 2, 2020
A WWE war against AEW which takes place on our screens but also in the stands of the Super Bowl.