Discover the 9 steps to follow to improve your LinkedIn profile quickly and easily. Stand out in the professional network and for better networking!
LinkedIn is a fantastic tool for networking: with 500 million users the opportunities are increasing, but the competition too. As the LinkedIn community grows, it is increasingly important to take care of our profile to stand out.
In addition, the professional social network is betting on a continuous renewal, with the recent incorporation of video and its service to connect apprentices with professional mentors for free, the possibilities in the network are growing.
The good thing is that updating your profile will not take you long, the key is to pay attention to details.
These are the 9 steps to follow to improve your LinkedIn profile quickly and easily :
- Put on the public profile: Make sure your LinkedIn is public to increase the chances that recruiters will see your profile. You can do it by accessing settings where you will find the privacy section; Once there, click on “Edit your public profile” and make sure you have the option “Make my public profile visible to everyone” in the right sidebar. Of course, there are situations in which it is not advisable to have a public profile; Discover how to adapt your LinkedIn privacy to your professional situation.
- Update your location: Including your current location will increase your opportunities on LinkedIn, as you will appear among the results when recruiters look for professionals in your area. In addition to this, the rest of the users can invite you to interesting events in your city. In settings, under the account section, you will find the option “Name, location and sector” where you can make the changes.
- Be smart when choosing your skills: It is important to carefully select those skills for which you want to excel. Include those skills that make sense in your profession, and eliminate the rest. So, be sure to order them from more to less important. Your goal is to find you more easily with the keywords and emphasize who you are and what you do. Check our SEO keys on LinkedIn to increase the visibility of your profile. You can add new skills by accessing your profile under the “Outstanding Skills and Validations” section. So, ask your contacts to validate your skills, since LinkedIn profiles with validated skills will get 17 times more visits.
- Customize your URL: Change your URL so that LinkedIn users find you more easily. To do this, access your profile and on the right, you will see the possibility of “editing my public profile”; Clicking on your profile will appear ready to edit and on the right, you will find the function “Edit URL of the public profile” Try to match your URL to the rest of your accounts.
- Ask for a recommendation: Take a minute to ask a former boss or co-worker to write you a recommendation. Be sure to write a personal message and always say thank you.
- Update your profile picture: The cropped photo is not worth it, and the selfie with someone either, this is not Facebook. See our tips on photos you should always avoid on LinkedIn. To change your photo on LinkedIn access your profile and click on the symbol to edit on the right side of your photo.
- Follow the right people: Not only are you interested in having a network of contacts, but it is also recommended that you follow influential characters who inspire you to read articles and tips that help you improve professionally.
- Change your headline: Your headline will be the first thing that other users see when accessing your profile, so you are interested in taking care of it and standing out on LinkedIn. Every time you change jobs LinkedIn updates it by default, but having an automatic headline is not what interests you most: try to customize it and give it a distinctive and informative touch at the same time.
- Write an excerpt: This is one of the most complete biographies that each user has on the internet, and surely the one that will be read the most times, so take advantage of it. Follow our advice to get the most out of the LinkedIn extract.
Via | themuse