5 Tips to build your personal brand

5 Tips to build your personal brand

What do NetflixRed BullAppleAmazon, Nike, Coca Cola, IBM, Samsung, Toyota, Zara, Nintendo, DHL, Jack Daniels, Harley Davidson, Prada, Cartier, Adidas, Porsche, SONY, Canon have in common? IBM…? All these companies have established themselves in the current market as reference brands.

Citizens around the world know that they will get when they see these brands. These companies have clearly defined what their mission was, what value they had, what audience they wanted to reach, what image to show, etc., and the truth is that it worked for them.

It is clear that you are not one of these large multinational companies. Although it is a good reference for you to know, reconsider and know how to build a good personal brand.

Today, having a personal brand is essential if you want to access certain types of employment. Increasingly, more often, recruiters of large companies (and not so large) look at people who have created a personal brand around their image.

If you want to get ahead, have more options when it comes to finding a job according to your profile, it is absolutely necessary that you start working your personal brand. Prove you are the people you are looking for.

The construction of a personal brand is based on establishing who you are and who you want to become. You have to define what makes you interesting and what makes you an expert. You just have to create an attractive personal brand and then try to sell it. All of this will take time.

5 tips to build your personal brand and have a gold curriculum

Your personal brand is the way you present yourself to the world
Your personal brand is the way you present yourself to the world, Image via Shutterstock

Below you will find 5 simple tips to build an attractive personal brand and stand out from the rest:

Define your personal brand

It is the main thing you should do. You can brainstorm: who you are, what you want and what you can contribute to the world.

Very important, you must determine what you want people to know about you. Visualize what you want to do and how you will achieve it.

Market yourself as a product

Now that you have established your personal brand, your goals and what you are going to offer and want to achieve, it is time to spread your message.

Buy a domain,  create your own personal blog. Write interesting content. Be active in social networks. Join professional groups and organizations. Obtain certificates and take new courses to specialize in your area. You have to be an active part of your niche market.


It is well known that contacts are essential to achieve anything. Good or bad, life often depends on who you know. Build relationships to promote yourself by word of mouth. One of the best ways to grow your personal brand.

Today there are many options for networking both digitally and in person. Contact other people in your niche, go to events, congresses, participate in groups and communities related to your sector, interviews…


Everything you do represents your brand. Constancy is essential if you want people to respect your personal brand. That means you must convey the same message at all times. 

Build a reputation that shows you are trustworthy, professional and consistent.


Something very important to create a successful personal brand is to know how to stand out. You can look at how other people do it but you should not copy them, you have to be creative and stand out from the rest, that will be what leads you to succeed with your personal brand, which will make you characteristic, special, different.

Surely you have something that makes you different from others, explore it, take advantage and make a difference.

These are just some tips to build a good personal brand and have greater access to quality employment. Now you just have to follow these tips and put them into practice to lead your life to professional success.

If you are interested in these topics and want to know more about personal branding, leave us a comment and we will create more content about this area so related to the job.

Written by Editorial Staff

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