Today having a presence on the Internet is essential to have more professional possibilities, whether you are looking for a job or if you are undertaking.
Everyone searches online, so if someone searches for you, you must be present and show what you want them to see. Professional positioning is very important.
What do you want them to know about you? How do you want to be seen? What the world sees on your profile is what you show them. If you build a good brand around your profile, the world will see a great professional.
Here are some of the best options to build a professional presence in both social networks and the Internet:
LinkedIn is the best web portal for professionals. An excellent platform where you can network, know what companies are doing, find work, show your CV, among other important features in the professional field. In addition, employers use it continuously to find suitable candidates. Therefore, it is a network where you have to be.
There is no way to show the world everything you know and in what you are an expert than through a blog. A personal blog is your online resume, the key to the professional world.
Through your blog, you can show the world your knowledge and skills, link your professional social networks, and of course, add a contact for those who are interested in your work.
Twitter is another social network to show you as an expert in your industry. You just have to tweet about topics related to your sector, provide your opinion, comment, etc. Do not forget to retweet the most interesting profiles in your niche.
Facebook professional page
Another option is to create a professional Facebook page. In this way, you can differentiate the personal account from the professional. On this page, you can share your experiences, learnings, and news related to your sector.
As for your personal Facebook page, you don’t have to delete it, you can simply modify the privacy settings so that your personal photographs can only be viewed by your family and close friends.
Instagram is another of the great options to create an Internet presence and show the world your professional side. This social network is more visual, you must fill in your presentation in the account, use appropriate photographs for your sector, use hashtags and interact with other accounts.
Once you’ve set up your professional Instagram profile, you can add a link to your LinkedIn page or your blog or other social networks.
Create an About.me page
About.me is a platform where you can create a free “About me” page. This page can serve as a virtual cover letter where your professional profile is displayed. In this way, you can attract readers, or simply, use it as a cover letter when someone wants to know more about your professional profile.
Build your personal brand and have more presence on the internet
Ideally, build a personal brand that is consistent across all social networks.
To do this, you must use the same profile pictures to recognize you, think very well about the objective of your brand, your value philosophy and use it in all tools. Only then, you can send the same message on all your pages and visitors can recognize you.
Review everything you publish from time to time, and refine your profile to give a spectacular image to the world.